Embracing Generative AI: The Future of Mobile Ordering
What does it take to implement Gen AI into a mobile ordering app, and is it worth it?
In the restaurant industry, convenience is king. Mobile ordering, once a trend, has become essential, especially following the COVID-19 pandemic. But what if we told you that Generative AI (Gen AI) could revolutionize mobile ordering even further, turning it into a personalized experience that enhances customer engagement?
Transforming the Mobile Ordering Experience
Currently, mobile ordering often feels impersonal—customers scroll through menus, press buttons, and complete transactions in a somewhat mechanical process. Enter Gen AI: this technology can transform these interactions into dynamic conversations, making the ordering process feel more like engaging with a real person. This shift could add a layer of "friendly service" to your digital platforms, enhancing customer satisfaction and loyalty.
Challenges and Considerations
Why isn’t Gen AI in every mobile ordering app yet? The integration process is complex and has several key considerations.
- Choosing the Right Large Language Model (LLM): There’s no one-size-fits-all LLM. Selecting a model that balances speed and accuracy is crucial. While advanced models may provide better understanding, they can be slower. Using managed services like Amazon Bedrock allows organizations to test and iterate rapidly to select the appropriate model.
- Setting Up the AI’s Personality: Configuring the AI involves defining how it understands and responds to menu items, orders, combos, sauces, and add-ons. This setup is crucial for ensuring the AI delivers accurate and relevant responses.
- Testing and Refinement: Testing the AI’s performance involves refining its responses through trial and error. This iterative process ensures that the AI’s personality aligns with your brand and performs well across various scenarios. Comprehensive testing is vital to avoid launching a system with errors.
- Customizing for Different Menus: For chain restaurants, each location might have unique menus, local nuances, or frequent changes. Adapting Gen AI to handle these variations can be challenging . A robust solution must account for these factors to maintain consistency and accuracy.
Artisan Studios’ Turnkey Solution
Acknowledging these challenges, Artisan Studios offers a turnkey solution, Artisan Intelligent Ordering, tailored specifically for the foodservice industry. Their approach integrates Gen AI via API seamlessly into existing mobile ordering systems, providing national brands with a competitive edge. Artisan Intelligent Ordering is fully powered by AWS, using services such as Amazon Bedrock, OpenSearch, Amazon EKS, Amazon RDS, and API Gateway.
This solution streamlines the implementation process, enabling restaurants to benefit from Gen AI with less effort. While integrating Gen AI into mobile ordering systems involves challenges, the potential benefits— such as personalized customer interactions and improved brand engagement—make it a worthwhile investment. With solutions like Artisan Intelligent Ordering offering streamlined implementation, the future of mobile ordering looks more exciting than ever.
